Content is the most important consideration when looking to achieve a good ranking in the search results
Your content strategy will make or break your SEO campaign.
Irrelevant of how many back links you may have and how well your site is technically optimised. Your SEO efforts will eventually fail if content is not taken seriously. Google and others want to show good content to their users that has high engagement. If your bounce rate or views is poor then that signals to the search engines that your content is rubbish.
You don’t need to be perfect but it does need to be original and not copied and pasted from somewhere else, and above all, do not publish garbage content. Imagine that every time you publish bad content, somewhere a kitten dies.